The Athlete's Foot 1950 Vaughn Road Kennesaw, GA 30144 Liquid Capital Required: $350,000 - $950,000 Total Investment Required: $1.2 - 1.5 million Business Type: Franchise Opportunity The Athlete's Foot® is the world's first franchisor of athletic footwear and is recognized today as the world leader in athletic footwear franchising.  Robert and David Lando opened the first The Athlete's Foot® store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic footwear specialty store of its kind in the United States.  Soon thereafter, The Athlete's Foot® began franchising domestically, with the first franchise store opening in Oshkosh, Wisconsin in 1972. The first international franchise store opened in 1978 in Adelaide, Australia, the beginning of The Athlete's Foot® expansion into over 40 countries. The franchise opportunity of The Athlete's Foot® has been highlighted in Success Magazine, Franchise Times, Entrepreneur Magazine, Franchise Canada Magazine and numerous other publications globally. The Athlete's Foot® was also named Sports Trend's "Trendsetter of the Year" in both the athletic footwear and virtual retail categories. The Athlete's Foot® is a member of numerous organizations including the International Franchise Association, Canadian Franchise Association, International Council of Shopping Centers and the Sporting Goods Manufacturer's Association. The Athlete's Foot® brand has proven to be a very flexible concept as demonstrated by the company's presence in large cities and small towns, and in enclosed malls, strip shopping centers and street front locations across six continents. The Athlete's Foot® real estate consultants may assist franchisees in evaluating their local market to determine which type of venue is best for their market and identifying the target customer base and an accompanying plan of attack tailored to the local customer demographics. In 1999, The Athlete's Foot® unveiled an award-winning prototype store featuring several technological and design innovations geared toward providing customers with the products and information necessary to choose the ideal shoe for their feet and the athletic activities in which they participate. At the heart of the new store design is a state-of-the-art FitPrint System that identifies pressure points through different phases of a customer's gait. This unique FitPrint System has proven to be a substantial competitive advantage for The Athlete's Foot®.

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